It's not what you tell them it's the way that you tell them... | Philanthropy UK: According to a leading economist, donors bombarded with fact and figures about impact may actually be less inclined to give.
Sir Howard Davies, former director of the London School of Economics and patron of Pro Bono Economics, made the claim to an audience of economists and charities in his lecture entitled ‘Why do people give their money away and how can we stop them acting so irrationally?’ at PricewaterhouseCooper’s London Bridge offices on February 7th.
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