Nonprofit Raised $41k on Twitter | Social Media Today

Nonprofit Raised $41k on Twitter | Social Media Today: Knowing a lot of snow was on the way, he took to Twitter and sent out a simple challenge:

I'm donating $100 per inch of snow tomorrow (airport measure) to @WheelerMission. Who will join me? Any $$ per inch would be great.
— Peter Dunn (@PeteThePlanner) January 4, 2014

Within minutes, the tweet went viral and the pledges started pouring in from businesses and individuals:

Groupon raises money through online fundraising campaigns - The Washington Post

Groupon raises money through online fundraising campaigns - The Washington Post: Groupon raises money through online fundraising campaigns

Vosene in Twitter hashtag fundraising campaign for NSPCC | UK Fundraising

Vosene in Twitter hashtag fundraising campaign for NSPCC | UK Fundraising: For every follow and tweet including #VoSing received until 23:59 on 3 July, Vosene will donate �2 to the NSPCC, the company's chosen charity, up to a maximum of �10,000.

Tweets can be for a special occasion, “good luck” messages or simply a "hello". They will be selected at random for James to sing.

Study: Online-Acquired Donors Switch To Mail, Not Vice-Versa

Study: Online-Acquired Donors Switch To Mail, Not Vice-Versa: "Study: Online-Acquired Donors Switch To Mail, Not Vice-Versa

Multichannel giving has become popular for fundraisers as a way to build constituent support. But, the large majority of donors on file give through only one channel and use only direct mail as their vehicle for donations. The only donors who do significant multichannel giving are new donors acquired online, who switch in large numbers to direct mail giving in subsequent years.

That's among the findings of the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report for Target Analytics, a Blackbaud company based in Cambridge. Mass. Authored by Helen Flannery and Rob Harris, the report shows “ It is the ability of online-acquired donors to become multichannel donors -- that is, to start giving through direct mail -- that significantly boosts the retention and long-term value of this group of donors far beyond what they would be if online giving were the only channel available.”"

Prospecting - Charity Expands Effort to Get College Students to Raise Money

Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Charity Expands Effort to Get College Students to Raise Money

October 22, 2010, 1:09 pm

By Raymund Flandez

National Harbor, Md.
To hear Marc Sirkin tell it, the next online fund-raising concept won’t require more than one staff member and would raise not thousands but millions of dollars.

Mr. Sirkin, chief community officer at Autism Speaks, spoke Thursday in a presentation called “Integrating Social Media, Donor Engagement, and Online Fund Raising” at the Blackbaud Conference for Nonprofits. His organization is trying to motivate college students. already loyal donors, into people who regularly seek donations for the charity."

Prospecting - Risky December 31 Deadline for Year-End Fund Raising

Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "December 31, traditionally the single biggest day for online giving, falls on a Friday this year. And for many people—especially those who work in government jobs or private businesses—that’s a holiday. Few people will be near their computers to open that last-minute e-mail appeal.

While “last chance” reminders for procrastinating donors might have worked on December 31 last year, because that date fell on a Thursday, the same reminders could put charities’ fund-raising success at risk of not meeting year-end goals in 2010, according to officials at Convio, an Austin, Tex., fund-raising software company."

The Nonprofit Quarterly | The Nonprofit Quarterly | Nonprofit Newswire | Internet Giving: Great Expectations and Experimentation

The Nonprofit Quarterly | The Nonprofit Quarterly | Nonprofit Newswire | Internet Giving: Great Expectations and Experimentation: "Among those leading current charges to turn the Internet into a philanthropic gusher by finding even more creative uses for the Web are Howard Bornstein and Paul Weinstein, founders of myphilanthropeida.org and allthis.com, respectively. Weinstein's allthis.com is, according to the Mercury News, 'a kind of eBay for charity.' At allthis.com, benefactors list unusual services for auction, with the proceeds going to the charity of their choice. Bidding opportunities include an offer from comedian Ben Stiller to record your phone's voice mail greeting, to a dinner date with former Playboy model Christina DeRosa."

Philanthropy’s Double Dip: Giving Numbers Tumble for Second Straight Year | onPhilanthropy

Philanthropy’s Double Dip: Giving Numbers Tumble for Second Straight Year | onPhilanthropy: "Giving in the U.S. dropped for the second straight year in 2009, reflecting the depth of the American recession, and a slight drop in individual giving but a steep decline in foundation philanthropy. The annual numbers from the Giving USA Foundation, which has measured U.S. philanthropy since 1956, revealed on the second two-year decline in giving since the statistics have been gathered and the second largest single year drop since the oil embargo of the mid-1970s."

Philanthropy: The online appeal - The Business Review (Albany):

Philanthropy: The online appeal - The Business Review (Albany):: "Cohoes Music Hall raised more than $15,000 online—a few dollars at a time—when corporate sponsorships and season ticket sales tanked this year."

Federal charity drive reaches out to young donors (11/3/09) -- GovExec.com

Federal charity drive reaches out to young donors (11/3/09) -- GovExec.com: "Online giving is also a potential recruiting tool to attract younger donors, a target group for the campaign. 'Most of our givers are the older generation of employees who are familiar with the CFC and have been giving to the CFC for many years,' says Lambert. 'Therefore, we do try to target the younger employees because they tend to be your new hires.'"

Donations break record | The Collegian — University of Richmond

Donations break record | The Collegian — University of Richmond: "Online fundraising made the difference on both ends of the equation, Peters said. Volunteers sent 24,000 personalized e-mails in June alone, which likely exceeded the number sent during the previous 11 months combined. When one message toward the end of the month announced that only 247 donors were needed to set a record, that night, 170 alumni made donations online. Online credit card payments have almost quadrupled during the past two fiscal years."

Nature Conservancy Receives Multimillion-Dollar Gift From Moviegoers - Philanthropy.com

Nature Conservancy Receives Multimillion-Dollar Gift From Moviegoers - Philanthropy.com: "The Nature Conservancy’s Plant a Billion campaign, to raise $1 donations—each dollar covering the cost of planting a tree in Brazil’s rainforest—has been among the most successful online fund-raising efforts to date, raising more than $830,000 in its first year."

NYT: Study Shows First-Time Online

NYT: Study Shows First-Time Online: "Study Shows First-Time Online Donors Often Do Not Return
By STEPHANIE STROM

Published: March 18, 2009

People who go online to donate to charity for the first time often do not return to the Internet to make later gifts, according to a new study examining the experience of 24 nonprofit groups.

The findings suggest that while the Internet can be a valuable fund-raising tool for charities, particularly in soliciting gifts after disasters like Hurricane Katrina, it is not a replacement for direct mail or other forms of fund-raising."

Twitter Followers Raise Thousands of Dollars for Charity - Philanthropy.com

Twitter Followers Raise Thousands of Dollars for Charity - Philanthropy.com: "Twitter Followers Raise Thousands of Dollars for Charity

Organizers of the 24-hour global fund-raising effort known as Twestival are still counting the cash they raised Thursday for charity: water, which works to provide clean drinking water to developing countries."

Twitter users will meet offline for a good cause | Living | Star-Telegram.com

Twitter users will meet offline for a good cause | Living | Star-Telegram.com: "t’s enough to set your heart a Twitter.

On Thursday, in more than 175 cities worldwide, people who chat on the social-networking site Twitter will come together (in person) to raise money for one charity.

Think of it as virtual fundraising with a twist."

Professional Fundraising | Online rising, but direct mail still reigns

Professional Fundraising | Online rising, but direct mail still reigns: "A study conducted by the AB Data Group and Mellman Group for the Association of Fundraising Professionals discovered that there has been little change in the rate of response to direct mail campaigns between 1995 and 2008, despite concerns over the rising importance of the internet and the saturation of the direct mail market."

Huntington animal shelter competes for $1M -- Newsday.com

Huntington animal shelter competes for $1M -- Newsday.com: "A Web site for animal lovers feels the same way and is conducting an online voting competition to help one lucky animal shelter win a $1 million dollar 'extreme' makeover. And a shelter from Huntington is near the top of the pack right now.

Beyond the money given to the grand prize winner, www.zootoo.com, will provide funding for 19 other animal shelter across the country to make architectural improvements to their properties. The facilities that get the most votes will be judged on their physical needs, and also on their programs that benefit the community, to determine the million-dollar winner."