Nature Conservancy Receives Multimillion-Dollar Gift From Moviegoers - Philanthropy.com

Nature Conservancy Receives Multimillion-Dollar Gift From Moviegoers - Philanthropy.com: "The Nature Conservancy’s Plant a Billion campaign, to raise $1 donations—each dollar covering the cost of planting a tree in Brazil’s rainforest—has been among the most successful online fund-raising efforts to date, raising more than $830,000 in its first year."