Rethinking Hospital Fundraising

Rethinking Hospital Fundraising: "Taking a "Science and Art" Approach
To ensure extraordinary donor engagement that results in truly transformational philanthropy, organizations should balance the science and the art of fundraising.
The science. The science of fundraising involves aligning with organizational priorities, forming a major gift leadership structure, and establishing a methodical donor engagement process that can be highly customized."



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Strong Nonprofit Hospital Philanthropy Stems From Staff, Culture

Strong Nonprofit Hospital Philanthropy Stems From Staff, Culture: For nonprofit hospitals and health systems to sustain successful philanthropy programs, they must invest in fundraising staff and build a culture that demonstrates a commitment to the field, according to separate reports from the Association for Healthcare Philanthropy.

Philanthropic Giving to Nonprofit Hospitals and Health Care Systems Held Steady in Fiscal 2012, AHP Reports - MarketWatch

Philanthropic Giving to Nonprofit Hospitals and Health Care Systems Held Steady in Fiscal 2012, AHP Reports - MarketWatch: Nonprofit hospitals and health care systems in the U.S. raised more than $8.9 billion through philanthropy last year, as their development programs successfully maintained giving levels despite a sluggish economy. The Association for Healthcare Philanthropy's (AHP) annual Report on Giving survey, now in its 29th year, showed no decline in total giving in fiscal 2012 compared to 2011 and an increase of more than 7 percent over fundraising revenue in FY 2010.

Health care groups urged to diversify investments | Philanthropy North Carolina

Health care groups urged to diversify investments | Philanthropy North Carolina: The new model was developed over three decades by educational institutions and increasingly adopted by other types of nonprofits, and shifting to it and reaping benefits from it could take decades, making that shift “all the more urgent,” says Assessing the State of Healthcare, the white paper from the Commonfund Institute.

“It is in the interest of health care organizations, rating agencies and donors that health care endowments evolve toward becoming more like those of other long-term nonprofit institutions,” the white paper says.

Health charities compete for donations � Philanthropy North Carolina

Health charities compete for donations � Philanthropy North Carolina: Market share

The chase for charitable donations pits all charities against one another. “We compete with all charities for the charitable dollar, especially since the downturn in the economy,” Omiros explained. “Since 2008, there’s been virtually no growth in the philanthropic sector. There’s been decline.”

With all charities competing for funds, and with even closer combat among health charities that focus on the same disease, the struggle is to “steal market share from other organizations in order to continue to grow,” Omiros said.

Hospital’s Analytics Found Donors Large And Small - TheNonProfitTimes

Hospital’s Analytics Found Donors Large And Small - TheNonProfitTimes: Database and direct marketers have long used analytical methods such as the Recency Frequency Monetary Value (RFM) model and logistical regression in order to identify trends and effectiveness in their efforts. But what would happen if an organization took tried and true analytics and applied them to new areas?

Two higher-ups at Memorial Sloan-Kettering Cancer Center (MSKCC), in New York City -- Director of Direct Response Kim Walker and Campaign Strategic Research Director Kate Chamberlin -- spoke during a panel called “New Horizons in Analytics” at the Direct Marketing Association Nonprofit Federation’s 2012 Washington Nonprofit Conference. They highlighted some of the hospital’s projects in taking “analytics principles and technology and applying them in new areas.”

New eBook helps hospitals report charitable giving | Healthcare Finance News

New eBook helps hospitals report charitable giving | Healthcare Finance News: ATLANTA – Through its Hospital Charitable Service Awards program, Jackson Healthcare in Alpharetta, Ga. has created an eBook for hospital executives interested in improving their organization's community benefit and charitable service reporting.

The eBook, which is titled, "Leveraging Your Story: Applying Business Acumen to Hospital Charitable Service," is a free resource available to all hospitals in an effort to help them expand the impact and public support of their community service programs. It emerged from research conducted through the Hospital Charitable Service Awards, a national program that recognizes and rewards charitable hospital programs that demonstrate sustainable community impact.