Hospital’s Analytics Found Donors Large And Small - TheNonProfitTimes

Hospital’s Analytics Found Donors Large And Small - TheNonProfitTimes: Database and direct marketers have long used analytical methods such as the Recency Frequency Monetary Value (RFM) model and logistical regression in order to identify trends and effectiveness in their efforts. But what would happen if an organization took tried and true analytics and applied them to new areas?

Two higher-ups at Memorial Sloan-Kettering Cancer Center (MSKCC), in New York City -- Director of Direct Response Kim Walker and Campaign Strategic Research Director Kate Chamberlin -- spoke during a panel called “New Horizons in Analytics” at the Direct Marketing Association Nonprofit Federation’s 2012 Washington Nonprofit Conference. They highlighted some of the hospital’s projects in taking “analytics principles and technology and applying them in new areas.”