Colleges hit up graduating seniors for donations - The Washington Post: As Shenandoah University’s chief fundraisers try to grow their donor pool this year, they are targeting a not-so-wealthy population for the first time: students who are about to graduate.
It’s not an easy pitch. The private university in Winchester, Va., charges more than $35,000 a year for tuition and other expenses, and more than 85 percent of a recent graduating class had student loan debt. But like most universities, Shenandoah relies on donations. It wants to train soon-to-be-alumni to give generously.
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