Corporate philanthropy increases workers' productivity -- ScienceDaily

Corporate philanthropy increases workers' productivity -- ScienceDaily: "Corporate philanthropy increases workers' productivity
Date:
January 6, 2015
Source:
University of Southampton
Summary:
Working to benefit a good cause increases productivity by up to 30 percent, according to the findings of a new study. When workers are given a social incentive such as a charitable donation linked to their job, performance increases by an average of 13 per cent, rising to 30 per cent amongst those who are initially the least productive, the researchers say."



'via Blog this'

Cause Marketing - Trends | 2011 & 2012 Trends, Summaries, Predictions

Additional Cause Marketing stories 

Cause Marketing - Trends | 2011 & 2012 Trends, Summaries, Predictions: ear-end roundups galore!
In the spirit of For Momentum’s twINFO feature – but far less witty, here’s a handy list/breakdown of cause marketing/social good summaries, trends and predictions (in no particular order)

Mission Plus Good Logistics Create a Model Cause Marketing Campaign: Developing a great cause-marketing campaign is part art, part business, part negotiation, and a whole lot of heart.

Mark Rosenman: Commercializing the Public Good

Mark Rosenman: Commercializing the Public Good: "The first of these was cause-related marketing -- arrangements in which for-profit enterprises boosted their brand image and sales by tying some small portion of their profits to a charity or social need. Arrangements like Product RED, while generating some good, always seem to benefit the commercial enterprise more than the nonprofits they were intended to help. Indeed, studies have shown that such arrangements actually reduce individual consumers' donations to the causes they ostensibly support, as well as altruism in general. As tax-evading Product RED spokesperson Bono once famously said, You don't have to give money anymore, you can just shop. Similarly, when corporations try to build their customer base using social networking and crowd-sourcing for their contributions programs, it is principally the businesses and tech-savvy charities that win.

Cause-related arrangements were followed by 'social entrepreneurs' determined to use the wisdom and experience of the market to rationalize the charitable sector and bring it to higher levels of efficiency and impact. Often backed by 'social venture capital,' they sought a new way to 'do the deal' to leverage private resources for public good while still achieving significant returns on investment, thus disrupting the flow of capital into existing philanthropic foundations."

Cause Marketing, Selfishness Drive Consumer Giving | Cause marketing for nonprofits

Cause Marketing, Selfishness Drive Consumer Giving | Cause marketing for nonprofits: "New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. After giving college students the choice between donating through a cause marketing promotion or donating directly, the students that chose the former felt more selfish, less generous and even less happy.

Maybe I should change my blog to SelfishStingyUnhappyGiving.com"

Sporting KC names stadium for Livestrong foundation - KansasCity.com

Sporting KC names stadium for Livestrong foundation - KansasCity.com: "Armstrong thought the concept of naming a stadium after his nonprofit organization — which is exactly what some Major League Soccer team in Kansas City was pitching to them — sounded, you know, a little bit crazy. After all, he isn’t exactly what you would call a “soccer guy.”"

Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays

Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays: "The 2010 Cone Holiday Trend Tracker reveals that persistence and longevity pay off for nonprofits when it comes to their holiday campaigns.

There is also plenty of support for cause marketing as consumers continue to meld giving and shopping, especially during the holidays. Nevertheless, long standing nonprofit campaigns with top of the mind recognition by consumers even beat out cause-related marketing by leading brands."

Cause Marketing Speaks Loudest to Moms and Millennials

Cause Marketing Speaks Loudest to Moms and Millennials: "The latest Cone Cause Evolution Study reveals that moms are the demographic most open to cause marketing...they practically demand the opportunity to shop with a cause in mind."

Cause-Related Marketing Rules to Live By

Via Joanne's Nonprofit Blog

Cause-Related Marketing Rules to Live By: "Joe Waters, of Selfish Giving, is my go-to person when it comes to cause marketing. He has had a ton of experience, and he can translate that experience into best practices that we can all follow."

Marketers, Nonprofits Grapple With Definition of Cause Marketing - GoodWorks - Advertising Age

Marketers, Nonprofits Grapple With Definition of Cause Marketing - GoodWorks - Advertising Age: "Cause marketing spending is projected to reach $1.57 billion this year, according to the IEG Sponsorship Report. And it's more powerful and effective than ever in this economy. According to Performance Research, 41% of U.S. consumers believe companies can best improve brand perceptions by increasing their cause sponsorships -- for the first time surpassing sports and arts/cultural categories as ways to boost consumer opinion."

Cause Marketing Meets Social Media

Cause Marketing Meets Social Media: "Last week, it brought the two together by kicking off 'Bullseye Gives,' a campaign that invites users to choose from a list of 10 charities to which Target will donate $3 million. The social twist: After voting for a charity, users are invited to broadcast their selection to their Facebook friends via their news feeds, the running summary of updates that is central to the Facebook experience. In less than a week, Target tallied 40,000 votes, which translated into tens of thousands of peer-to-peer impressions."

Leeds skyscraper in the pink for charity - Yorkshire Evening Post

Leeds skyscraper in the pink for charity - Yorkshire Evening Post: "LEEDS'S 'DALEK' has been given a makeover turning it... pink.
Skyscraper Bridgewater Place, the tallest building in Yorkshire, is lit up in the rosy hue to mark Breast Cancer Awareness Month."

Credit Card Companies Get Their Customers Involved in Causes | TheLedger.com

Credit Card Companies Get Their Customers Involved in Causes | TheLedger.com: "Credit-card companies and financial institutions are finding more ways to promote charities and helping customers support causes."

Charitable work helps a company's bottom line, too | Chron.com - Houston Chronicle

Charitable work helps a company's bottom line, too | Chron.com - Houston Chronicle: "So many companies offer pinked-out products in October to raise money and awareness for breast cancer research that it's hard to stand out in the crowd. As the disease that set the gold standard for cause-related marketing, breast cancer-focused organizations are highly sought-after partners for corporations looking to affiliate their products and brand image with a social issue."

N.M. State to wear pink for Sept. 29 home game - College football - MSNBC.com

N.M. State to wear pink for Sept. 29 home game - College football - MSNBC.com: "Most people think of college football as a black-and-blue sport. For New Mexico State, it’s time to think pink. The Aggies will wear pink socks and their coaches will wear pink golf shirt"

Resisting Charity-Chic -- Courant.com

Resisting Charity-Chic -- Courant.com: "Resisting Charity-Chic

By JOANN KLIMKIEWICZ | Courant Staff Writer
July 11, 2007

Something about the celebrity-driven ad campaign didn't sit well with Ben Davis.

There they were, images of the famous and lovely wearing the trendy GAP T-shirts and palming the iPods among the line of (RED)-branded products launched last year to raise awareness and funds in the fight against Africa's AIDS pandemic.

'It just seemed an odd mix, linking consumerism to human suffering,' Davis says."

Cases for a cause gaining heartening momentum | ajc.com

Cases for a cause gaining heartening momentum | ajc.com: "Cases for a cause gaining heartening momentum

By GIL KULERS
Published on: 05/31/07

Gordon Holmes came to own Lookout Ridge Winery, perched high in the mountains of eastern Sonoma County, like many other winery owners. He made his money somewhere else, plunked it down on property in California wine country and started making ultra-premium wines costing $40 per bottle and up.

This millionaire-turned-winemaker's story takes a different turn after a chance meeting with Ken Behring, former owner of the Seattle Seahawks football team and philanthropist. At the 2004 California Cult Wines Classic Dinner, a charity event held annually in San Francisco, Behring bought a large-format bottle of Lookout Ridge Pinot Noir for $1,500. Behring told Holmes about the Wheelchair Foundation, an organization founded by Behring that has given more than 500,000 wheelchairs to impoverished individuals around the world who have lost their mobility."

Experts worry about shopping for charity - Yahoo! News

Experts worry about shopping for charity - Yahoo! News: "Shopping for charity — also known as cause-related marketing — has become an increasingly important way for some philanthropies to raise funds. In most cases, some or all of the money a consumer pays for designated products or services is donated to a charitable organization."