Charitable work helps a company's bottom line, too | Chron.com - Houston Chronicle

Charitable work helps a company's bottom line, too | Chron.com - Houston Chronicle: "So many companies offer pinked-out products in October to raise money and awareness for breast cancer research that it's hard to stand out in the crowd. As the disease that set the gold standard for cause-related marketing, breast cancer-focused organizations are highly sought-after partners for corporations looking to affiliate their products and brand image with a social issue."