Corporate Philanthropy: Hostile Takeover or Helpful Charity? | Renee C. Herrell

Corporate Philanthropy: Hostile Takeover or Helpful Charity? | Renee C. Herrell: "The business of philanthropy tends to rely on an emotional appeal to donors. Corporations are not necessarily driven to make donations for altruistic reasons nor are they influenced emotionally to support nonprofits -- much like individual donors. Individuals have a heart. Corporations have a bottom line. The result is that corporate donations only make up 5 percent or $16.7 billion of total giving in the United States, according to the Giving USA 2014 Report."



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5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015 : Page 1 of 2 : FundRaising Success

5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015 : Page 1 of 2 : FundRaising Success: "5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015"



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7 Types of Corporate Giving Programs

7 Types of Corporate Giving Programs: Every organization’s revenue stream is different, but, for most, at least a portion of fundraising comes from corporate support.

Besides traditional corporate grants, which you apply for directly through a company’s grant making arm, corporations offer a variety of programs to give back to communities where their employees live and work. Collectively, corporate philanthropy accounts for nearly $15 billion in annual giving to nonprofits.

You might be surprised at the number of ways that corporations spread around their corporate giving dollars. Here are some of the most common:

Paul Clolery: Time to Step Up: Corporate Charity Accounted for Only 5% of Giving in 2011

Paul Clolery: Time to Step Up: Corporate Charity Accounted for Only 5% of Giving in 2011: That's just about the way the for-profit sector treats its philanthropy. "Look at us. Look at us. Aren't we great?" There is a conga line of companies lining up for the new "benefit corporation" status in California, constructed for companies that want a do-gooder label. For-profits all want to scream about how much they do for their communities and for philanthropy.

Do We Really “Know” Our Corporate Donors And Prospects? | Fundraising for Nonprofits

Do We Really “Know” Our Corporate Donors And Prospects? | Fundraising for Nonprofits: Do We Really “Know” Our Corporate Donors And Prospects?

By Tony Poderis on February 7, 2012

We should (and usually do) work hard to make our best possible case for support to corporations … wanting them to know as much as possible about us. But an equally important issue is, “What do we know about them?”

Austin Gives program encourages area businesses to share profits

Austin Gives program encourages area businesses to share profits: The initiative — called Austin Gives: Business Giving Back — is to be unveiled this morning by 2011 chamber board Chairman Bobby Jenkins and Austin Mayor Lee Leffingwell.

The measure aims to encourage area companies of all sizes to pledge — via an online form at austingives.net — to give a portion of their pre-tax earnings to local nonprofit agencies.

Kindness: Charity, Philanthropy, & Social Responsibility - USATODAY.com

Kindness: Charity, Philanthropy, & Social Responsibility - USATODAY.com: But the real headliner? Cash made a comeback in 2010. Indeed, while many corporations pulled back on cash grants during the recent economic crisis, 61% of companies increased cash contributions last year, focusing on such items like disaster relief and matching gift contributions.

While not back to pre-recession levels, this is an important reversal of a trend that has plagued charitable fundraising efforts at many U.S.-based non-profits in recent years.

Other highlights from the report? From the CECP report:

Charities Struggle With Smaller Wall Street Donations - NYTimes.com

Charities Struggle With Smaller Wall Street Donations - NYTimes.com: Operation Hope built a nonprofit powerhouse over the last decade, spinning a stockpile of donations from Wall Street firms into 27 financial education centers across the country.

But the charitable organization’s donor base has retrenched in the wake of the financial crisis. Citigroup’s foundation last year cut its giving 60 percent, to $115,000. The ING Foundation delayed paying its $300,000 commitment to Operation Hope. And the CIT Group, a lender that was once one of the organization’s biggest benefactors, stopped giving altogether.

United Way seeks donations from large companies to offset loss in giving - wdbj7.com

United Way seeks donations from large companies to offset loss in giving - wdbj7.com: "as the economy continues its slow recovery, non-profits are leaning on large companies to stay afloat.

The United Way of Central Virginia is making its annual appeal for donations. The organization and its partners are paying personal visits to companies like Areva, asking employees to keep giving."