Kindness: Charity, Philanthropy, & Social Responsibility - USATODAY.com: But the real headliner? Cash made a comeback in 2010. Indeed, while many corporations pulled back on cash grants during the recent economic crisis, 61% of companies increased cash contributions last year, focusing on such items like disaster relief and matching gift contributions.
While not back to pre-recession levels, this is an important reversal of a trend that has plagued charitable fundraising efforts at many U.S.-based non-profits in recent years.
Other highlights from the report? From the CECP report:
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