Fundraising Atlas Does More Than Shrug | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Fundraising Atlas Does More Than Shrug | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: Fundraising Atlas Does More Than Shrug
By rcraver | November 2, 2011

At the end of April I reported on a new forecasting service, The Atlas of Giving.

I called it an important innovation because fundraisers have largely sought guidance through the rear view mirror of past performance, as opposed to steering through the windshield of the present and future. After all, ‘til the Atlas of Giving came along, all we had to rely on were ‘old’ services like Giving USA and the various Blackbaud Charitable Indexes.