Scaring Up Revenue For Halloween - TheNonProfitTimes: While many of the nation’s charities eagerly anticipate the holiday season as their peak time for fundraising, Halloween is prime time for some nonprofits. For Goodwill Industries International, Halloween has become a welcome opportunity to sell more merchandise and raise more money.
“Traditionally, October is our highest retail month,” said Charlene Sarmiento, a spokeswoman at the Rockville, Md., headquarters. “People are always looking for affordable costumes and we’re happy to give them that opportunity. In addition to people looking for costumes, we also get plenty of Halloween decorations and costumes.”
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