Corporate Philanthropy: Hostile Takeover or Helpful Charity? | Renee C. Herrell: "The business of philanthropy tends to rely on an emotional appeal to donors. Corporations are not necessarily driven to make donations for altruistic reasons nor are they influenced emotionally to support nonprofits -- much like individual donors. Individuals have a heart. Corporations have a bottom line. The result is that corporate donations only make up 5 percent or $16.7 billion of total giving in the United States, according to the Giving USA 2014 Report."
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