Minorities Under Represented In Fundraising Appeals - The NonProfit TimesThe NonProfit Times: "Giving at a place of worship is the top venue for donors who are white, African American and Hispanic. Asian donors, however, are more likely to give to health charities. Local social service and children’s charities are also priorities for Asian donors.
There is quite a disparity in how donors prioritize giving when analyzed by ethnicity. A new study by technology firm Blackbaud in Charleston, S.C., “Diversity in Giving, The Changing Landscape of American Philanthropy” shows various significant differences."
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