Cause Marketing Meets Social Media

Cause Marketing Meets Social Media: "Last week, it brought the two together by kicking off 'Bullseye Gives,' a campaign that invites users to choose from a list of 10 charities to which Target will donate $3 million. The social twist: After voting for a charity, users are invited to broadcast their selection to their Facebook friends via their news feeds, the running summary of updates that is central to the Facebook experience. In less than a week, Target tallied 40,000 votes, which translated into tens of thousands of peer-to-peer impressions."