Wednesday, July 11, 2007

Resisting Charity-Chic -- Courant.com

Resisting Charity-Chic -- Courant.com: "Resisting Charity-Chic

By JOANN KLIMKIEWICZ | Courant Staff Writer
July 11, 2007

Something about the celebrity-driven ad campaign didn't sit well with Ben Davis.

There they were, images of the famous and lovely wearing the trendy GAP T-shirts and palming the iPods among the line of (RED)-branded products launched last year to raise awareness and funds in the fight against Africa's AIDS pandemic.

'It just seemed an odd mix, linking consumerism to human suffering,' Davis says."

No comments: