By JOANN KLIMKIEWICZ | Courant Staff Writer
July 11, 2007
Something about the celebrity-driven ad campaign didn't sit well with Ben Davis.
There they were, images of the famous and lovely wearing the trendy GAP T-shirts and palming the iPods among the line of (RED)-branded products launched last year to raise awareness and funds in the fight against Africa's AIDS pandemic.
'It just seemed an odd mix, linking consumerism to human suffering,' Davis says."