`Live Earth' Concerts No Big TV Draw - Forbes.com: "Given a choice between the Police, John Mayer and Madonna on television or a summer's night out, millions of Americans chose the latter.
The Live Earth concert, Al Gore's sprawling worldwide effort to raise environmental awareness, wasn't a big television draw. NBC's Saturday-night highlights show was seen by 2.75 million people, according to Nielsen Media Research, or fewer people than watched the soccer match between Argentina and Peru that night on Univision."
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