Health charities compete for donations � Philanthropy North Carolina

Health charities compete for donations � Philanthropy North Carolina: Market share

The chase for charitable donations pits all charities against one another. “We compete with all charities for the charitable dollar, especially since the downturn in the economy,” Omiros explained. “Since 2008, there’s been virtually no growth in the philanthropic sector. There’s been decline.”

With all charities competing for funds, and with even closer combat among health charities that focus on the same disease, the struggle is to “steal market share from other organizations in order to continue to grow,” Omiros said.