Donor retention: Dance with the one who brung ya

Donor retention: Dance with the one who brung ya: Indiana University’s Adrian Sargeant, author of great books like “Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. But even ordinary, non-academicians know this to be true. Every year, a handful of my fundraising colleagues give year-end gifts to 10-12 nonprofits. Constantly, only 7 out of 10 even acknowledge the gift. I’m not talking about a personal note or call. They don’t even send an fill-in-the-blank letter!
A sure way to go out of business

Businesses don’t survive if they lose 70% of their customers each year. Neither do nonprofits. While successful donor acquisition is necessary, so is effective donor retention.