Nonprofit Raised $41k on Twitter | Social Media Today: Knowing a lot of snow was on the way, he took to Twitter and sent out a simple challenge:
I'm donating $100 per inch of snow tomorrow (airport measure) to @WheelerMission. Who will join me? Any $$ per inch would be great.
— Peter Dunn (@PeteThePlanner) January 4, 2014
Within minutes, the tweet went viral and the pledges started pouring in from businesses and individuals:
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