Your annual report should be an offer no one can refuse � Philanthropy North Carolina: n showcasing who you are, what you do and how you improve lives, your annual report can inspire people to support and be part of your work.
Yet instead of highlighting the crucial difference they make, nonprofits too often use their annual report simply to stroke themselves and their supporters.
In accentuating the positive, annual reports also tend to skirt or soft-pedal the often grim reality facing the people and places they serve.
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