Thursday, January 16, 2014
What Language Works Best in Crowdfunding Campaigns? - NPQ - Nonprofit Quarterly: Kickstarter brought in an impressive amount of money from its crowdfunding campaigns in 2013, totaling on over $480 million pledged. A Georgia Tech study has gathered information from Kickstarter campaigns to determine what phrases work best to attract funders to crowdfunding campaigns. Although many other factors can affect the success of a crowdfunding campaign, such as social media influence, this study may help nonprofits looking to crowdfund with writing eye-catching pitches and weeding out those less desirable phrases.