Monday, January 13, 2014

PPP Blog: The Perpetual Campaign

From the PPP Blog

PPP Blog: The Perpetual Campaign: The Perpetual Campaign
We’ve been talking to PPP members around the country about how their organizations treat planned gifts during capital campaigns. One gift planner working for a university in the final year of a five-year, $1 billion campaign said he expects to transition immediately into the silent phase of the next campaign. It’s a high energy, high stress, production-oriented atmosphere for everyone in the development operation, and especially for gift planners, whose “production” doesn’t easily fit in a time-limited box. Is the perpetual campaign good or bad for planned giving?

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