Content Marketing Can be King For Donors | The NonProfit Times

Content Marketing Can be King For Donors | The NonProfit Times: More than nine out of 10 nonprofit marketers, or 92 percent, use content marketing, but only 26 percent consider themselves effective at it. One-quarter has a documented content strategy. Those are some of the results of a survey released by the Content Marketing Institute of Cleveland, Ohio, and Charleston, S.C. tech firm Blackbaud.