Prospecting - Charity Expands Effort to Get College Students to Raise Money

Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Charity Expands Effort to Get College Students to Raise Money

October 22, 2010, 1:09 pm

By Raymund Flandez

National Harbor, Md.
To hear Marc Sirkin tell it, the next online fund-raising concept won’t require more than one staff member and would raise not thousands but millions of dollars.

Mr. Sirkin, chief community officer at Autism Speaks, spoke Thursday in a presentation called “Integrating Social Media, Donor Engagement, and Online Fund Raising” at the Blackbaud Conference for Nonprofits. His organization is trying to motivate college students. already loyal donors, into people who regularly seek donations for the charity."