Deals link stars, charities - The Boston Globe

Deals link stars, charities - The Boston Globe: "About 80 percent of Fortune magazine’s top 200 US companies have a “branded cause-related initiative’’ involving a charity, daSilva said. According to the IEG Sponsorship Report, an industry publication, corporate spending on cause marketing was projected to grow about 6.1 percent this year, to $1.61 billion"