Recession Driving Changes in Corporate Philanthropy - US News and World Report

Recession Driving Changes in Corporate Philanthropy - US News and World Report: "Recession Driving Changes in Corporate Philanthropy
Companies also looking to incorporate volunteerism into their corporate culture

By Joshua Kucera

Not long ago, corporate philanthropy didn't involve much more than writing a check to United Way or the local opera. Nowadays that's changing. Blame corporate shareholders for tightening the purse strings, or credit Barack Obama and an entire generation raised on public service. All are forcing companies to get creative, to focus on making more of a difference while spending less cash."