The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Web Triggers Direct Mail Response
Benchmarking data show huge increases from three years ago
By Mark Hrywna
Across virtually every demographic -- age, gender, race, income, education and household size -- more people are heading for the Internet before they make a charitable donation. And if you still think seniors are channel surfing for repeats of 'Murder, She Wrote' instead of surfing the Web, you'd be wrong."
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