Monday, November 28, 2011

Spreading the Word: 8 Ways to Get Media Attention for your Nonprofit's Positive News

Spreading the Word: 8 Ways to Get Media Attention for your Nonprofit's Positive News: When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes.

But what do you do if you're a nonprofit that's creating positive change in your community? How do you grab attention for good news in a media environment that tends to focus on the pessimistic?

CharityVillage� spoke with several public relations experts to find out how.

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