Komen Fund's Attempt to Reassure Donors Stumbles, Experts Say - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Komen Fund's Attempt to Reassure Donors Stumbles, Experts Say - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Komen Fund’s Attempt to Reassure Donors Stumbles, Experts Say

February 24, 2012, 6:10 pm

By Holly Hall

Susan G. Komen for the Cure is conducting a poll to learn more about the best ways to apologize for the furor it aroused a few weeks ago when it cut off support for Planned Parenthood, then reinstated it after sustaining days of protest from angry donors and others.

Nonprofit experts say the poll may well do the opposite of what Komen wants to do—soothe donor anger—and offers a lesson to other nonprofits on what not to do when it comes to managing an image problem.