Tips For Winning Back Your Lapsed Donors

Tips For Winning Back Your Lapsed Donors: "Tips For Winning Back Your Lapsed Donors

By Mary Bogucki

Winning back lapsed donors is critical to an organization's growth. The long-term value of a recaptured donor is usually better than that of a new donor. In addition, the cost to recapture a lapsed donor is less than the cost to acquire a new donor."