Monday, October 04, 2010
Business philanthropy can be win-win - The Denver Post: "Companies of any size recognize the benefits of returning profits to their communities. Beyond company and brand positioning, cause-related marketing can intensify customer loyalty and serve as a reservoir against reputational attack. Further yet, engaging employees in philanthropic decision-making and volunteerism builds a platform of employee pride, increased job satisfaction and loyalty. Ultimately, working with nonprofits to solve societal problems can create opportunities for innovation and access to new markets."