Four Questions to Answer in Every Appeal | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Four Questions to Answer in Every Appeal | Network for Good Learning Center - Learn how to raise money online for your nonprofit: "To grow your donor base and total donations you need to have an appropriate 'Call to Action' in every appeal. The problem is that many nonprofit campaigns lack that. Hence the problem of the 'Call to Inaction.'

It's great to state who you are and what you do, but if you never clearly ask for money and never appeal to potential donors correctly, your results won't amount to much. To do that you need to answer the following four questions every time you ask:"