Ninety Percent of Consumers want Companies to Support Causes� - Online Fundraising, Advocacy, and Social Media - frogloop

Ninety Percent of Consumers want Companies to Support Causes� - Online Fundraising, Advocacy, and Social Media - frogloop: "While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study, American consumers are huge supporters of cause marketing campaigns. In fact, these types of campaigns even inspire a new group of supporters. According to the study, high-touch engagement, such as volunteerism is up 11%, advocacy is up 8% and philanthropy is up 9% since Cone’s last study in 2008. Check out the comparison chart below."