Moves Management White paper from Avectra.
The New Model of Moves Management For Effective Fundraising
Develop More Engaged Donors By Incorporating Social Data To Build Relationships & Increase Involvement
Moves Management has been defined as “changing people’s attitudes so they want to give.” A successful moves management model is built on targeted, quantifiable actions that shift donors from a passive or one-time contribution to an active, ongoing relationship with the organization.
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