: " Report: Armstrong charity bracelet sales top 50 million
Monday, May 16, 2005 (Dallas):
When six times Tour De France winner, Lance Armstrong survived cancer and started a foundation to fight the disease, nobody imagined that it would lead to the launch of one of the most popular fashion accessories in the United States.
The item in question is a simple yellow silicone bracelet imprinted with the words 'Livestrong'.
The distinctive yellow bracelets were originally designed in order to help Armstrong's foundation raise funds for cancer research.
The bracelets are sold for one (US) dollar, of which 70 cents goes towards research. "
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