FundRaising Success Advisor • Is Your E-mail Message Getting Through?: "Is Your E-mail Message Getting Through?
August 30, 2005
By Jon Biedermann
In its relatively short life, e-mail has gone from a neat way to send a joke to a powerful medium where individualized messages can be broadcast to many people at once. This success has led to some negatives, such as SPAM and an avalanche of information that piles up in 'inboxes' everyday, but e-mail marketing is still an important tool."
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