Canadian donors should think like investors, says TD Economics: Financial News - Yahoo! Finance

Canadian donors should think like investors, says TD Economics: Financial News - Yahoo! Finance: "Press Release Source: TD Bank Financial Group; TD Bank

Canadian donors should think like investors, says TD Economics
Tuesday October 18, 9:00 am ET

- Charitable sector under intense pressure; skilled staff and long-term funding top challenges - Charities desperately require additional contributions, increased philanthropy - Canadians may be experiencing 'donor fatigue' due to growing number of appeals - Philanthropists can be more effective if they approach charitable giving like investing
TORONTO, Oct. 18 /CNW/ - Despite evidence that Canadian charities are under intense pressure to find stable, long-term funding, Canadians may be experiencing 'donor fatigue'. What is needed is a new perspective on charitable giving that borrows from many of the principles of sound investment, says TD economists in a new report entitled 'An Investor Approach to Charitable Giving'. The report is available on the TD Economics website at www.td.com/economics."