News & Alerts - California Dept. of Justice - Office of the Attorney General: "Attorney General Lockyer Releases Nonprofit Fundraising Report Showing Marginal Yields for Charities That Use Commercial Solicitors
Average Charity Netted 36 Percent From Commercial Fundraising In 2004
January 26, 2006
06-008 View Attachments
FOR IMMEDIATE RELEASE
(916) 324-5500
(SACRAMENTO) � Attorney General Bill Lockyer today released a report showing that in 2004, the average charity received only about one-third of the revenue raised in solicitation campaigns run by commercial fundraisers.
�The numbers continue to show that too many charities receive too few dollars when commercial fundraisers are employed to solicit donations,� said Lockyer. �Organizations need to carefully assess the return rate when evaluating whether to use commercial fundraisers to raise money for the valuable programs that serve our communities.�"
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