Exploding Philanthropy: Consumer Brands Key Giving
When you've seen beyond yourself, then you may find, peace of mind is waiting there.
-- George Harrison
The May 2006 issue of Conde Nast's upscale consumer magazine Vanity Fair may well be remembered as a key chapter in the long history of American philanthropy. Along with the release of the We Are the World video on MTV, the explosion of rubbery 'Live Strong' wristbands, and the application of pink ribbons on everything from yogurt cups to baseball caps, the special Green Issue of Vanity Fair etched another big scratch in the timeline of the ever-expanding nonprofit sector."