The Blog | Tom Watson: Consumer Philanthropy: Nonprofits Spend Billions to Reach Consumers | The Huffington Post: "In fact, nonprofit organizations are spending big dollars on media, public relations, advertising and communications, according to exclusive research by Changing Our World, Inc., the parent company to onPhilanthropy, which I publish. In many cases, it's the nonprofits that are driving the message recognition - the branding - of philanthropic causes. And they're spending billions to do it.
Large American nonprofits spend at least $7.6 billion per year on marketing and public relations, and may in fact spend a great deal more, according to the Changing Our World analysis of 71 nonprofits with annual revenues of $10 million or more per year. Itemized examination of IRS Form 990 Line 43, where marketing and communications expenses reside, resulted in an extrapolated estimate of $7.6 billion for the sector."
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