The State of E-Philanthropy in 2007 :: PNNOnline ::

The State of E-Philanthropy in 2007 :: PNNOnline ::: "The State of E-Philanthropy in 2007
Posted by: JaniceHeffernan on Thursday, February 8, 2007
Topic Expert Opinion


The nonprofit sector has come a long way in its use of the Internet. In the last six years, funds raised online by nonprofits have grown from $250 million in 2000 to more than $5 billion in 2006. The pace of growth today continues to be strong. In fact, estimates suggest industry average online fundraising growth continues to exceed 30 percent per year.


Just as online fundraising has grown, so has the adoption of online marketing technology. In 1999, less than 15 percent of nonprofits had Web sites. Few were taking gifts online, and even fewer were collecting and sending emails. While many large, sophisticated groups had built robust Web sites, they suffered from disparate systems that were cumbersome, expensive to maintain and ineffective for building holistic constituent relationships across functions and channels."