Authors: Brian McManus and Daniel Elfenbein (Olin School of Business, Washington University in St. Louis)
Status: Working paper
Summary: Which would you rather buy: an iPod that costs $199 or one that costs $10 more–but sends the extra money to charity? A new study finds that even charitable giving has its limits.
Will people pay more for a product that backs a good cause? Yes, up to a point, according to studies conducted by Brian McManus and Daniel Elfenbein, two professors at the Olin School of Business at Washington University in St. Louis."