SDSUniverse | SDSU Campaign Update: Navigating the Language of Fund Raising

SDSUniverse | SDSU Campaign Update: Navigating the Language of Fund Raising: "SDSU Campaign Update: Navigating the Language of Fund Raising
By Stephanie Casenza

Mrs. Smith is coded as a LYBUNT for 2007, but she is a MIP for CBA, PSFA and CAL. She needs further cultivation, for she has significant capacity and is both a planned giving and major gift prospect.

The above statements might make perfect sense to those who are members of San Diego State's fund raising team but the jargon is sure to leave the average person baffled.

Here is how the conversation might read in plain English:"