The NonProfitTimes - eNewsletter: "The Sustainers:
Getting Donors To Give
Nonprofits can't just sit back and collect revenue from their monthly donor programs. A sustainer program is a valuable tool but it's far from a lifetime contract with a donor. Retention of monthly donors is a critical job for nonprofits to study and manage to ensure a program's vitality.
Monthly donor programs can be set up automatically through a credit card or checking account."
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