Private Foundations Should Consider PR

Private Foundations Should Consider PR: "Private Foundations Should Consider PR
Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid

by Rich Polt

In the veiled world of private philanthropy, the practice of public relations is eschewed by many foundation leaders. Some believe that proactive media outreach is tantamount to inviting the Internal Revenue Service in for an audit, while others feel that publicity in some way diminishes the altruistic nature of giving. Yet over the last few years, a shift has begun to take place and foundations are seeing how external communications can complement and even strengthen their giving."