The NonProfit Times - The Leading Business Publication For Nonprofit Management: "July 15, 2007
Just 178 Days Until Christmas
Final touches being put on holiday fundraising
By Tom Pope
Everyone has a friend who started shopping for the 2007 holidays the day after Christmas 2006. The regular population looks upon them with scorn. But, six months out is a whole different matter. Nonprofit direct response is getting ready for that holiday push - creative, lists, database, premiums.
Part of the planning now focuses on multiple mailings and tying the package to the nonprofit's mission. For example, Mothers Against Drunk Driving (MADD) in Irving, Texas, sends a number of appeals that culminates in January"
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