Charity Village®NewsWeek: Cover Story: "Listen and learn: Marketing your planned giving program
Louise Chatterton LuchukBy Louise Chatterton Luchuk
March 31, 2008
They say that two things in life are certain - death and taxes - and planned giving deals with both. At first glance, the idea of marketing planned giving programs might appear to require a certain degree of delicacy. After all, isn’t it about asking people to think about their own death? While it may appear that way at first, planned giving professionals explain it differently."
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