Professional Fundraising | Age no barrier to giving, finds research from Indiana University: "While many fundraisers have been concentrating on how to capture the hearts and wallets of the baby boomer generation, a new US study suggests the not-for-profit sector may be missing out on other opportunities after finding little difference in propensity towards philanthropy between the generations.
Research conducted by Indiana University’s Centre for Philanthropy for the US consultancy, Campbell & Company, has discovered that the Millennials – those born since 1981 – and Generation X – those born between 1964 and 1980 – are an underestimated and untapped resource."
No comments:
Post a Comment