Publicity Examiner: Corporate social responsibility: Tips for professional fundraisers

Publicity Examiner: Corporate social responsibility: Tips for professional fundraisers: "In the previous Publicity Examiner post, we learned about the who, what and the why on corporate giving and the reasons corporate social responsibility has become critical for strengthening the corporate image. Generosity by corporations through community relations, foundation support, and non-profit sponsorships will establish and build brand equity through goodwill efforts with meaning."